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Posted by admin in Uncategorized on 02 13th, 2010 | No Comments

The flip side of social responsibility: ...

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Posted by admin in Uncategorized on 02 13th, 2010 | No Comments

G.E.’s Healthymagination ad campai...

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Posted by admin in Uncategorized on 02 12th, 2010 | No Comments

When watching the Olympics this month pa...

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About Marsha

Marsha Barancik is a writer and corporation communications consultant. She has held communications positions with some of Chicago

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When watching the Olympics this month pay attentio...
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Recent Posts

  • The flip side of social responsibility: Laura Silsby’s mission to move Haitian children to the United States via the Dominican Republic set off a legal battle and labelled her a trafficker. Her effort resulted in dire consequences for the earthquake relief at large, as medical airlifts became virtually impossible. Did any party help her evaluate this plan, its motives and potential results? Is an American in chronic debt better positioned to tell parents that they’re too poor to care for their own children?
  • G.E.’s Healthymagination ad campaign launched this week and is airing during Olympics coverage. It links G.E. products to medical heroism and traces the evolution of health care. It effectively spotlights the role its products play in saving lives, through the use of doctors. The irony posed by this messaging and imagery: Doctors treating patients in developing countries, which are referenced in this ad, rarely have access to high-tech products. Reports from Haiti and the recent Doctors Without Borders “Living in Emergency” documentary clearly show that primitive makeshift equipment, such as hacksaws, are the only tools in a disaster situation.
  • When watching the Olympics this month pay attention to companies advertising their CSR efforts. The Olympics are a prime opportunity to build on good will vibes.
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